Digital Services Manager · Coats

Rifat Hossain

Driving digital transformation, business analytics & enterprise innovation across global markets — turning fragmented data and manual workflows into decisions teams trust.

10+
Years Experience
4+
Companies
20+
Digital Transformation Projects
Portrait of Rifat Hossain

I build things that make teams work smarter

For nine years at Coats, I've worked at the intersection of technology and business — building digital tools, deploying enterprise software across global markets, and turning fragmented data into decisions teams can act on. That work has ranged from cross-platform apps and Power BI analytics models to CRM configuration and SaaS implementations spanning Bangladesh and international markets including Ukraine, Tunisia, and Pakistan.

My foundation is Industrial & Production Engineering (B.Sc., SUST) deepened by a Master's in Advanced Engineering Management (BUET) — which means I approach digital problems with an engineer's rigour and a strategist's lens. I don't just implement technology; I understand the operational reality it has to fit into.

Earlier, as an Implementation Consultant at Coats Digital, I delivered enterprise software deployments across five countries — work that built deep expertise in change management, stakeholder engagement, and digital adoption.

What drives me is the moment a tool clicks for a team — when a sales rep pulls up product data offline in the field, or when a dashboard surfaces an insight that changes a conversation with a client. That's the outcome I design toward.

Right now, I'm deepening my work in Generative AI and intelligent workflow design — exploring how AI can reach the same outcomes I've spent years delivering through traditional digital tools, with less manual effort and at greater scale.

Digital Transformation
Leading global digital initiatives and platform rollouts across the enterprise
Generative AI
AI-assisted workflow design that reaches the same outcomes with less manual effort
Business Analytics
Power BI models handling 70M+ records to support data-driven decisions
Process Engineering
Value stream mapping and SOPs that streamline operations
Team Leadership
Building and mentoring cross-functional digital teams across multiple sites

Professional experience

Digital Services Manager

Coats · Dhaka, Bangladesh (On-site)Full-time
Jan 2022 – Present
  • Led the development and rollout of digital services and e-commerce platforms for internal teams and external customers, lifting adoption and customer engagement.
  • Managed global digital transformation initiatives as Digital Project Manager, partnering with Coats Digital teams on cross-border projects aligned with Group strategy.
  • Integrated customer systems across brands and vendors, strengthening strategic partnerships and contributing to profitable sales growth.
  • Ran value stream mapping and wrote SOPs that streamlined Customer Color Experience (CCE) operations and improved customer satisfaction.
  • Built business intelligence dashboards to track CCE KPIs, surface trends, and embed a data-driven decision-making culture.
  • Served as CRM Administrator for Microsoft Dynamics CSX, optimizing customer relationship management and driving process improvements.
  • Built and deployed internal digital tools, including Progressive Web Apps (PWAs) such as the Coats Product Library and Digital Shadebook, improving information access and usability for teams across functions.
  • Built and mentored a high-performing digital team across Dhaka, Chittagong, and Comilla, embedding performance, accountability, and continuous improvement.

Implementation Consultant

Coats Digital · Dhaka, Bangladesh (Hybrid)Full-time
May 2017 – Dec 2021
  • Delivered FastReact software implementations across Bangladesh, Russia, Ukraine, Tunisia, and Pakistan.
  • Ran end-to-end system configuration and user training, driving adoption and long-term client satisfaction.
  • Led client performance reviews and system health checks, supporting upsell strategies and continuous optimization through ongoing stakeholder engagement.
  • Provided pre-sales technical support and knowledge transfer to sales and commercial teams.

Executive Assistant

Recaste · Dhaka, Bangladesh (Remote)Part-time
Jan 2016 – Mar 2016
  • Conducted market research and analysis to support product planning and positioning.
  • Evaluated potential markets and business opportunities, and initiated outreach to prospective customers.

Industrial Engineer

Masco Group, Bangladesh · Narayanganj (On-site)Full-time
Aug 2014 – Nov 2015
  • Designed and improved production planning processes using lean manufacturing and process re-engineering.
  • Built Excel-based KPI tracking (efficiency, DHU, cost/minute) and introduced real-time production monitoring.
  • Managed sewing-machine assets and led visual communications for safety and branding.

Production Officer

Dutch Bangla Pack Ltd. · Munshiganj (On-site)Full-time
Apr 2014 – Aug 2014
  • Oversaw needle-loom production and improved efficiency through process re-engineering.
  • Supported quality and safety compliance (QMS, FSMS, OHSAS) and improved audit readiness.

Key projects

Coats Product Library AppCEO Applause Finalist — GLC 2026

Architect & Project Lead · Oct 2025 – Dec 2025
PWACross-PlatformAPI IntegrationDigital Product Management

A mobile-first PWA that gives the commercial team instant access to the global Coats product portfolio. It replaces a manual, fragmented lookup process with a single, searchable app that works across Android, iOS, and desktop.

Offline accessproduct data stays available in low-connectivity field environments
Competitor mappingequivalent product references to support share-gain conversations
Rich mediaproduct videos pulled from corporate YouTube channels
Quick-shareconcise product summaries sent straight to customers

Sample-to-Bulk Conversion & ROI Dashboard

Architect & Lead Developer · Jan 2026 – Feb 2026
Power BIAdvanced DAXPower QueryStar SchemaData Modeling

A Power BI dashboard that shifts the focus from sampling volume to actual revenue and pipeline ROI. Built on a star-schema model spanning 14 months of multi-fact data (70M+ bulk units), with a unified master calendar for accurate period-over-period analysis.

Custom metricsShade Hit Rate %, Time-to-Conversion, and Sample Drain
Tuned DAXSUMMARIZE bridge tables that prevent Cartesian product blow-ups
ROI visibilitysampling efficiency tracked across the global client base
Executive viewsdrill-through at parent / HQ account level

CCE Dashboard — Sample Order Analytics

Architect & Developer · Jun 2022 – Jun 2023
Power BIBusiness IntelligenceData VisualizationKPI Tracking

A Power BI analytics tool that serves as the central hub for sample-order insights at Coats. It tracks open orders, customer and buyer trends, product-wise growth, zone-wise performance, and material ordering patterns — giving teams a single source for data-driven performance management.

Skills & competencies

Digital & Technology

Digital TransformationDigital Product ManagementProgressive Web Apps (PWA)Cross-Platform DevelopmentAPI IntegrationSaaS ImplementationProcess Engineering

Data & Analytics

Power BIDAXPower QueryData ModelingStar SchemaBusiness IntelligenceData Visualization

Project & Process

Project ManagementAgile MethodologiesChange ManagementStakeholder EngagementDigital AdoptionValue Stream MappingLean ManufacturingTeam Leadership

Platforms & AI

Microsoft Dynamics CRMGenerative AIMicrosoft 365 & CopilotAI-Assisted AnalyticsWorkflow Automation

Education & certifications

Coats Annual Sales Conference 2024

Presented "Winning Through Digital Tools" to global sales leadership — how technology drives growth and stronger customer experiences

AI
AI for Managers by Microsoft and LinkedIn
Microsoft & LinkedIn · 2026
AI
Become an AI-Powered People Manager
NASBA · 2026
AI
The Manager's Guide to Career Conversations in the Age of AI
NASBA · 2026
AI
Responsible AI for Managers
LinkedIn · 2026
AI
Enhance Your Coaching Impact with Generative AI
NASBA & PMI · 2026
AI
Building a Collaborative Team Culture with AI
NASBA · 2026
AI
Amplify Your Critical Thinking with Generative AI
NASBA & PMI · 2026
DD
Data-Driven Decisions in Business Operations
PMI · 2026
AI
AI for Brainstorming and Planning
Google · 2026
AI
AI Fundamentals
Google · 2026
AG
Transformational Agile Leadership
Professional Development · 2024
AG
Agile Foundations
IIBA · 2024
BI
Power BI Essential Training
NASBA · 2024
BI
Power BI: Working Together with ChatGPT
LinkedIn · 2024
PM
Project Management Foundations
PMI · 2024
Effectively Leading Digital Transformation
PMI · 2024
CO
Microsoft 365 Copilot First Look
LinkedIn · 2023
AI
Career Essentials in Generative AI
Microsoft & LinkedIn · 2023
Introduction to Artificial Intelligence
LinkedIn · 2023
AI
Ethics in the Age of Generative AI
LinkedIn · 2023
AI
What Is Generative AI?
LinkedIn · 2023
AI
Generative AI: Evolution of Thoughtful Online Search
LinkedIn · 2023
CO
Streamlining Your Work with Copilot
LinkedIn · 2023

Awards & honors

Employee of the Quarter (Q4-2025)

Outstanding performance in the ShopCoats migration project, Coats

Employee of the Quarter (Q1-2025)

Outstanding performance, service, and dedication, Coats

Employee of the Quarter (Q4-2023)

Outstanding performance, service, and dedication, Coats

Employee of the Quarter (Q1-2023)

Outstanding performance, service, and dedication, Coats

Special Award — Lab Collaboration

Special Award for collaboration with Lab to enhance sample service to customers

Let’s explore what’s next

I’m always open to discussing new opportunities, digital transformation initiatives, or ways to leverage technology for business growth. Reach out through any channel below.